Sunday, July 01, 2007

"I'd Rather Be Pixelated Than Wear Fur"

Stella McCartney will co-host the world's first virtual anti-fur protest with PETA in Second Life, the 3-D online world with 7 million residents. From July 12th, for one week, a dedicated island will host a celebration and picnic. The island design, inspired by the harmony of the English countryside, will feature stables, horse jumps, a lake, picnic tables, Linda McCartney mini-veggie-burger stalls, a "live" DJ booth and both Stella McCartney and PETA (People for the Ethical Treatment of Animals) information tree-houses.

McCartney says "sometimes it's nice to have a bit of humour on serious subjects." Visitors can wear a T-Shirt with the slogan "I'd Rather Be Pixelated Than Wear Fur", a play on PETA's iconic slogan "I'd Rather Go Naked Than Wear Fur. " Guests are invited to think up new anti-fur slogans, with entries being displayed on the island as they are submitted.

I must admit I'm not in the best position to comment on this, having no personal experience of either Second Life or real life anti-fur protests, but I'm interested in how this might develop. I was wondering how real life and virtual protests might compare, and if this is the first virtual one, does that mean there will be more? If there are virtual demonstrations with other virtual groups 'present' who disagree with those views (as people do), will there be clashes or riots, and virtual police to keep them apart... or is it so utopian that it isn't necessary? I'll have to find someone to help me check this out, as it sounds quite interesting!

For less geeky readers, a pixel is a tiny digital dot that digital pictures are composed of. Loads of pixels or 'picture elements' make up each image you use on the computer.

1 comment:

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