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Alan Jenkins, one of the company founders, realised that there was a large market for second, third and fourth generation Irish in America to buy a handful of real Irish dirt to throw on their caskets when they died - a token handful of 'auld sod' from the mother country.
The firm has already received an order from an elderly New York businessman, originally from the west of Ireland, for $100,000 worth of dirt.
"He was in two minds about his final resting place, but now he's decided to be totally immersed in a full grave of Irish soil -- in Manhattan," Pat Burke, the other company founder, said.
1 comment:
wow, what a cool idea for a business. I wonder if they specialise? Dirt from Cork, pure Dublin dirt...
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